My Dream free essay sample

Beep. Beep. Beep. It is seven in the morning, December 14th 2020. I walk into the hospital in New York, reviewing my appointments for the day. I smile when I reach my office and see a plaque that says Emily Cookson Pediatric Neurosurgeon. My office is a warm yellow and decorated with crayon drawings, all by my clients: little children. I feel as if I am in a dream when my first appointment is with a tall, lanky fifteen-year-old girl, Maria, and her mother. After reviewing her MRI, I look for what the possible problems might be related to her weak leg and peripheral numbness. Looking at her lower spinal cord I quickly find a traffic jam of nerves. I walk her and her mother to the MRI to show them the problem. I speak to them in excitement about a possible solution. Surgery could fix the traffic jam. Both are enthused at even the idea of a solution. We will write a custom essay sample on My Dream or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After the surgery and a re-evaluation of Marias problem, I see an unusual quick improvement. I walk onto the plane with a group of doctors. We are part of an organization like Doctors without Borders. As I get seated I talk to a cardiologist about why we are both here on our way to Africa. I open my journal and begin to write. I cannot believe the accomplishments, the knowledge I have in my hands to help the people around me live better lives! Here I am on a plane to Africa! I have the opportunity to help children who cannot walk, who have tumors, but who have survived their circumstances! I have the education to help them feel better than they ever have before. After watching Marias improvement, I am amazed at the toolbox I have to help somebody who is like I once was. Those long nights of studying, memorizing, working through my bachelors, medical school, residency, all feel worth it. I am amazed at the human body and its capabilities to heal. Thank goodness for my own disability that inspired me to work harder and be better. I sit back in awe. I think of what my life would be like if my dad had never told me to shoot for the sun. This is my dream come true.

The eNotes Blog Rumors of Doom for ISBNNumbers

Rumors of Doom for ISBNNumbers Since its invention in 1965, booksellers have depended on the ISBN system used internationally to  facilitate  the  distribution  of books and to track sales.   However, the digital revolution is changing even this long-standing publishing tradition.   eBooks do not need, and mostly do not have, ISBN numbers (the  cost  of acquiring an ISBN ranges from $25 to $250). In a world that has become increasingly less analog, the perceived need to have a universal system is rapidly diminishing.   Instead of one global identification system, there are now many.   According to  The Economist, Amazon has introduced the Amazon Standard Identification Number (ASIN). Digital Object Identifiers (DOI) tag articles in academic journals. Walmart has a Universal Product Code (UPC) for everything it stocks- including books. Humans are also getting labels: the Open Researcher and Contributor ID system (ORCID) identifies academics by codes, not their names. And ISBNs are not mandatory at Google Books. This breaking up of the system has resulted in less-than-reliable numbers when it comes to tracking the growth of self-publishing. Self-published writers are booming; sales of their books increased by a third in America in 2011, the article continues. Digital self-publishing was up by 129%. This ends the distinction between publisher, distributor and bookshop, making ISBNs less necessary. However, as Porter Anderson points out in  Publishing Perspectives,  that number estimating eBook growth at 129% is simply a guess. No actually knows the true number due to the anonymity that foregoing ISBNs affords. Anderson also points out that boom in self-publishing does not always equate in success for authors. Theres more writing out there, yes, but just how fruitful is self-publishing for writers? Without hard data, it is impossible to say for sure. Should we be concerned about this or not? I think the question Anderson poses is a good one:   [I]s there something inherently wrong - or somehow too determinedly journalistic - in wanting to be able to quantify, categorize, and track the progress of the industry through the â€Å"tagging† of its output? What do you think?   Is time to end ISBNs?

Analysis of the Case Study Situation

This report is based on a case study of such a company which is going through a weak financial situation and the shareholders of the company want to sell out the company. This particular report analyzes the situation on the ethical ground. The situation of the company is analyzed based on the fundamental principles of integrity, objectivity, professional competence and due care, confidentiality and professional behavior. After the discussion, the conclusion is provided based on the findings and at the same time it is also mentioned in the conclusion that which step is ethically and legally suitable for the company for handling this particular situation.   According to the given case study, the company is suffering from such a situation in which the shareholders of the company want to sell out it but the managing director of the company wants to save the company by taking some illegal and unethical steps. The main problem of the company is its slow moving stocks, which are in the inventory for more than nine months. The stocks are already written down but in order to save the company and the employment of many employees, the managing director wants to save the company by selling stocks to the prospective buyers at an inflated stock value. The situation of the finance director is very critical in this situation. In one side, there are the lives of many employees and their families those are dependent on this company. However, on the other side, selling the stocks at an inflated rate and not recording their written down value in the yearend financial records is illegal. If this situation is analyzed on the basis of the fundamental principle of integrity, then it has to be said that the steps suggested by the managing director are not only illegal but also unethical. The principle of integrity suggests that the organizations must maintain the correctness and reliability at the time of preparing the financial records (Warhurst 2015). At the same time, it is also suggested by the principle of integrity that the employees of the organization are responsible for the recordkeeping. Di Pietra (2015) stated that integrity is the choice of the individual. The integrity within a human being et al. shows how much the person is ethical. Therefore, from the integrity point of view, if the written down value of the stocks are not recorded in the yearend record, then it will be unethical. At the same time, if the situation is analyzed with the help of the fundamental principle of objectivity, then also the suggestions of the managing director has to be considered as an unethical suggestion. The principle of objectivity suggests that the financial information and recording need to be independent and unbiased (Oraka and TO 2015). Like the principle of integrity, the principle of objectivity also suggests to maintain the reliable and relevant financial statements. Along with this, it also mentions that in order to identify the authenticity, the financial information of the company can be gathered from various sources. According to Himick et al. (2016), the principles of professional competence and due care suggest that the personnel must use their professional knowledge and skills at the time of providing their services. This principle also states that the professional needs to attain the professional competence and at the same time they need to maintain that also. At the same time, the professional must be careful about their activities because they are responsible to the activities done by them (Wachs 2015). Therefore, from this point of view, it can be said that the finance director of the company must use personal knowledge regarding the recording of stocks. The responsibility of the steps taken will be only on the shoulder of the finance director. Therefore, the finance director must be careful enough at the time of taking any final decision. On the other side, the fundamental principle of confidentiality suggests not to disclose any important information to the third party (who is not directly related to the main business) without having proper verification and appropriate authority (Cooper 2016). At the same time, this particular principle also suggests that any information related to the business should not be used for gaining any personal benefit. Therefore, as per the principle of confidentiality, it can be said that the finance director should not disclose the internal weak situation of the company to the external parties. However, at the same time the finance director must try to make the managing director understand that the suggestions given by he is unethical (Harrison and Van der Laan Smith 2015). Hence, it is the responsibility of the finance director to take ethical decision by maintaining the required confidentiality. The principle of professional behavior states that individuals must obey and act as per the legal or regulatory guidelines of the particular profession (Di Pietra et al. 2015). Along with that, the individuals must try to avoid any kind of action or behavior that shows the discredit in his or her profession (Harrison and Van der Laan Smith 2015). Therefore, if the particular situation is analyzed, then it must be said that the managing director of the company has not maintained the principle of professional behavior. However, the finance director of the company must act as per the principle of professional behavior. This will help to maintain the work ethics and at the same time this will save the finance director from any kind of legal issues.   In the above discussion, it has been identified that the internal financial situation of the particular retail company is not good. The stocks of the company remained unsold for several months and so it became a burden for the company. However, before few months, the company has written down the value of the old stocks. On the other side, by understanding the situation the shareholders of the company want to sale the business but the managing director wants to save the business anyhow.   The suggestions provided by the managing director to the finance director of the company cannot be undertaken as per the fundamental principles of integrity, objectivity, professional behavior, confidentiality and professional confidentiality and due care. However, if the situation is analyzed from all the perspectives, then it must be said that if the company is sold out then many people those are the employee of the organization will be jobless. The families of the employees will face serious problem to survive. On the other side, if the finance director considers the suggestion of the managing director, then also the future of the company will be unsafe and at the same time, this will be a cheat with the shareholders and prospective customers of the company. Apart from these, if the finance director takes the suggestion of the managing director, then that will be also against the professional behavior and ethics. The whole responsibility of the situation will be on the shoulder of the finance director only. Therefore, in such a situation, the finance director of the company must conduct a meeting with the shareholders and managing director and must discuss about the situation in detail. The finance director must state each consequence those will take place if any of the two suggestions provided by managing director and shareholders is taken. If any better idea is not developed then the finance director must act according to the legal and ethical guidelines and in that case, the company must pay some amounts to its employees for the sudden close of the company.  Ã‚   Cooper, S., 2016. Faculty Review of Accounting Principles: A Business Perspective. Di Pietra, R., McLeay, S. and Ronen, J., 2015.  ACCOUNTING & REGULATION. Springer,. Harrison, J.S. and Van der Laan Smith, J., 2015. Responsible accounting for stakeholders.  Journal of Management Studies,  52(7), pp.935-960. Himick, D., Brivot, M. and Henri, J.F., 2016. An ethical perspective on accounting standard setting: Professional and lay-experts’ contribution to GASB’s Pension Project.  Critical Perspectives on Accounting,  36, pp.22-38. Oraka, A.O. and TO, O., 2015. The Impact of Professional Accounting Ethics in Quality Assurance in Audit.  International Journal of Academic Research in Business and Social Sciences,  5(8), pp.64-78. Wachs, M., 2015. Professional Ethics in Planning.  Readings in Planning Theory, p.464. Warhurst, J., 2015. A Study of Ethics for Accounting Students at East Tennessee State University Welfel, E., 2015.  Ethics in counseling & psychotherapy. Cengage Learning.

Comparative Mythology Essay Example | Topics and Well Written Essays - 250 words - 1

Comparative Mythology - Essay Example In addition, there were also issues regarding rules being explicitly ordered to be complied; yet, were evidently broken. Finally, the symbols included fire for power or energy for warmth needed for existence, gods as possessing supreme power who enabled the creation of the world and everything in it. There were disparities between the myths in terms of characters and settings. For one, the three myths have diverse conceptual settings. In the Greek creation myth, everything was deemed to have started in darkness and nothing really existed except a bird with black wings. In contrast, the African myth indicated that there were already people and animals who existed underneath the earth. Moreover, the Japanese myth seemed to be initially vague on where life actually started. Understanding the discourse gave credence to life coming from a muddy sea which reportedly emerged from the mixing of elements stemming from a germ of life. Another disparity is the characters in the myths. The Greek myth include the bird, Nyx, as the origin; while the African myth’s main character was Kaang, the Great Master and Lord of Life. In the Japanese myth, the main characters were gods named Izanagi and Izanami. These similarities and differences revealed that different cultures have diverse beliefs and value systems that paved the way for their creation myths. The Greek myth focused on the gods as the source of power and origin of life; while the African myth could have been unclear on the origin of life due to differences in identifying a supreme power. On the other hand, Japanese culture have been clear that their emperor really descended from the gods. Some of the elements that are still relevant for consideration in contemporary times are the presence of gods or supreme power as enabling the creation of life, as well as the need for the sun (or fire) for warmth and to sustain life on

Nationalism in Jesus Franco's films Research Paper

Nationalism in Jesus Franco's films - Research Paper Example Jess Franco is a director who has produced over 180 films in a span of 45 years. This essay will examine the symbolic interpretation of Jesus Franco's films in regards to Spanish Nationalism. It also focuses on the reoccurring visuals and themes in Franco's films including choking, bondage, mirrors, colors and repression. Spanish Nationalism insists that all Spaniards are one family and should be united as one in terms of culture and language. Spanish nationalism has been expressed in various forms including films. Spaniards view themselves as a unique country considering that they were the first country in Europe to achieve political, social and economic unity. The Spaniards, who are believed to be traditionally xenophobic, resented ‘other’ nationalities in the 19th century. When discussing Spanish nationalism, it is important to realize the meaning of the term in the Spanish context. In nationalism, the emphasis is put on national unity. Nationalism is associated with a struggle to unify people and an uprising against oppression. Nationalism is normally forward looking and aims to achieve better living standards and unification of a people. Jesus Franco used his films to express his individuality and to fight for the freedom of filmmakers. Franco, together with another renowned Spanish film maker known as Carillo played an important role in Spanish Nationalism. Franco, who has specialized in low cost horror, thrillers, pornography and films based on science fiction (Corliss, n. p.). This is perhaps the reason why despite having produced hundreds of films, Franco still remains largely unrecognized in the Spanish film industry. Most of the films by Jess Franco had melodramatic endings, justifying his choice of characters and use of imagery. It is important to note that the 20th century was quite aesthetic and as such memory and remoteness were coincidental. In order to understand the contributions made by Jesus Franco in the Spanish Nationalism, yo u may need to trace the history of filmmaking in Spain. In the 1960s, it was not easy to make films. Most of the films simply had themes filled with melodrama (Graham, n. p.). The fascist government in Spain at the time imposed stringent Censorship rules which made the types of films produced by Jesus rare. Franco, however, did not wish to obey these rules and instead produced films that expressed his anger towards the censors. In the 20th century, cinema in the Spain has helped in defining and constructing an identity for the nation. This was especially important considering that in the 20th century; there was a general climate of globalism, social liberation, repression and democratization. Being During this time, Spain was referred to as the Francoist Spain owing to the fact that the country was being run by Francisco Franco, a dictator. Franco attempted to promote nationalism by suppressing the cultural diversity which existed at the time. Franco contributed to Spanish Nationali sm by producing films based on the ills that were happening in society, many of which the mainstream cinema were not willing to highlight. In the 1950s when Franco began his career, the Fancoist government was sponsoring the inculcation of traditional and religious beliefs in Spain. Due to the nature of films that Jesus Franco produced, he did not fit into any of the existing categories of film producers. Franco, through the

Functionalism, Conflict, Interactionism and Religion Essay Example for Free

Functionalism, Conflict, Interactionism and Religion Essay Religion is the worship of and the belief in a God or gods. Every individual in life is often entitled to a religion as part of the culture. Devotional and performance of specific rituals characterize religion among the people. Religion possesses moral codes that regulate the affairs of man in the society. The paper seeks to determine how the sociological theories impact religion of an individual (Lizardo, 2009). Functionalism is a sociological theory that was purposely established to try and explain social institutions and more so religion in this case, as a collective way to end individualism in the society, with focus on the conduct in which social institutions impede social needs. Functionalism is instituted in a way to create an understanding on how social institutions work. Religion for instance has got many roles that it plays in the society. It is the basis for the belief in a god in every society (Lizardo, 2009). Functionalism as a theory applies to the sociological institution of religion in a number of ways. Religion has been disintegrated to spirituality and then to Christianity. According to the believers of functionalist theory such as Emile Durkheim, Talcott Parsons and Robert Merton there are many functions or rather roles that religion plays in the society. Staying holy is part of Christianity and thus religion. It is believed that holiness protects people from the dangers of the world. Religious people often try to lead a religious life, something that those who don’t have a religiously governed life, don’t really admire. Religion thus is seen to change the life and even culture of people, not only because of their own sake, but also for the sake of others. Religion offers solace to the believers and helps them overcome the challenges of life. Religion thus is instituted in the theory of functionalism to be of benefit to the society. Sometimes it is believed that religion offers basic need to the believers. This comes up due to the fact that since religion has been translated to groups of beliefs such as Christianity, individuals believe in God according to the teachings. As they believe in God, God grants them the desires of their heart (Lizardo, 2009). On the other hand, conflict theory applies in the sociological institution of religion in that; the theory suggests that the organization of religion was formed purposely to fulfill the basic human needs. This implies that all the needs of man could be granted with a belief in a god, who when praying to, grants the individual his or her needs. Basic needs can be food, shelter, clothing, and all those other things that man needs to lead a life that is not extreme poverty. However, religion has been destroyed in its organization and it has been left with one purpose, to safeguard the center of power. From the functionalism theory, religion does not, in its existence, fulfill the basic needs of an individual, but wholly in a different manner. Religion contributes to the equilibrium of the society through the provision of a structure within which the society functions in peace (Lizardo, 2009). Finally, the theory of interactionism applies to the sociological institution by viewing religion just like the functionalist theory of Durkheim. The two theories, functionalism and interactionism view religion as functional element that man applies to survive. This implies that in interactionism, the role of religion to the society and to an individual where he lives is regarded as of most importance. However, the interactionism theory has no clear definition or understanding on religion. Nevertheless, there have been several perspectives of the theory of interactionism in which many have been approved while others still remain with controversies. The main idea here is that interactionism theory is that it in a way supports the functionalism theory that regards religion as an important element that has roles to play in the society (Lizardo, 2009). In all the three theories, there are similarities and differences on their applications to the sociological institution of religion. It is evident that in all the three theories, their view point of religion is that of meaningful. This implies that they tend to view religion as something of importance in the society and to the people involved in it in general. Precisely, the theory of functionalism and that of interactionism give religion a functional role in the society. They bring out religion as something of importance to the society (Lizardo, 2009) The difference in these theories is that in the conflict theory, there are conditions that are attached to the role of religion. For instance, one has to pray to God so as to receive the need that he or she is really lacking. This is so unlike in the other two theories as they presume that religion is a functional institution and it should provide all the basic needs to man with or without asking. The conflict theory further draws lines of difference in that it deploys the concept of power. This is an implication that, there are some people in the society who are more powerful than others. It outlines concepts that religion brings about equilibrium by providing a structure whereby the society functions peacefully (Livesey, n. d). Each theory is seen to affect the views of every individual in the society. From the theory of functionalism, one can draw a conclusion that religion is not all about building temples and keeping shrines, but real religion is all about healing broken hearts and uniting people to God. Every Christian believes in a God, and every one prays to that God when in need and the needs are always granted. Staying close to God spiritually makes one have peace and lead a harmonious life. That is a belief that religious people have and they exploit the fact. It is crystal clear that believers lead holy lives, distant from evils of every kind. Therefore, the functionalism theory affects how every individual views religion by the emphasis that it is a functional concept. The conflict theory on the other hand, affects the views of individuals, as far as the sociological institution of religion is concerned. The conflict theory affects the view point of an individual in that; it makes a person think of religion to be functioning in a way to safeguard the powerful and the rich in their positions. This implies that, even if someone in a powerful position commits a crime, with religion it will be taken just as an accusation. Therefore it is possible to conclude that religion protects and preserves those who are powerful to remain in their positions and help them remain there. This has led to creation of conflicts in the society as criminals are being let to go free, something that the functionalism theory does not recommend and advise (Livesey, n. ). The interactionism theory affects the views of an individual in that it makes them belief that through religion, they are able to understand things in a better way. This is not approved, but it is a theory. Most interactionists have often argued that religion is a belief system that helps individuals to understand well all the things they come across with in their daily lives. This is achieved through making sense out of those things. People who are religious experience many things in their daily lives, some makes sense to them while others do not make sense. To those who are not religious, they may never have the capacity to understand anything that happens in nature. Some of these experiences include the mental and physical maps individuals make in their minds as they focus the life they have in the social and natural cycle. The three theories are also known to affect the approach to the social changes, which take place in religion, in a number of ways. For instance, in the functionalism theory, the social changes in religion as a sociological institution include the changes in the society that are religious. This includes religious marriages, offering of sacrifices to God, transformations from paganism to spirituality and many other changes. The theory of functionalism is known to affect the approach to these social changes. To be precise, religion is believed to transform life and this implies life transformation from bad to good. In every society there is existence of evil. People committing these evils do also exist. There are those bad characters in the society that no one admires, for instance people who rob others of their wealth, murderers, rapists, and many others are so much hated by the community. This is because they bring harm to the society and no benefit at all. Religion is believed to have the capacity to transform the life of an individual from this devastating state to something that people can admire. This can only be achieved if the victim believes in God and prays to Him. It is the only way to get transformation (Livesey, n. d). The conflict theory affects the approaches to social changes in the religion of individuals in a presumption that religion tends to be more lenient to its believers. The religions do this by supporting some institutions in the society for instance monogamy, family and marriage. Religion further encourages procreation and banning contraception religion in some cases as this can effectively bring new members that are born into the ideal world that one must produce and keep on the practice of producing as generations pass. Religion does this simply to have more members in their respective religions and keep teaching the new members the rules of the institution and the practices, for instance, children pass through rituals like baptism and confirmations. Religion further ensures that the new members Sunday school masses, Sabbath schools at the temple and festival gatherings (MacDonald, 2009). Interactionism theory affects the approach to the religious social changes in a similar manner as the functionalism and conflict theories. However, it tends to focus the traditional periods and tries to compare the sociological changes to the present times. Societies in the traditional times had a religious system that was very brief or rather very small. This was due to the fact that the traditional societies involved themselves to one universe of meaning simply because they were systems that were closed. This implies the fact that in those societies in which one religion is constantly highlighted and made sociable to persons, keeping out of all other religions. It is in these societies that the behavior code is written by the powerful actors in the society, simply because they possess positions in the society (Blumer, 1969). Each theory affects the views of the society. It is crystal clear that the society views religion in different ways. These sociological theories have been known to affect these views of the society in one way or another. The society for instance views religion as something sacred, that it should be respected simply because it is associated with a supreme being. But in functionalism theory, religion is believed to be the only way through which individuals can come up with an identity as far as the society in concerned. An individual’s faith can be measured through the way his or her religion is tied to the person’s heritage, family and culture. Religion of an individual gives individuals the capacity to endure all difficulties in life and all the individual tragedies that every one goes through in life. What remains a fact is that not everyone has faith in his or her religion. And this is as a result of the way functionalism theory affects the views of the society about religion (Blumer, 1969). The conflict theory also affects the way people view religion in the society. Religion is believed to give provisions of both power and ability to control people and also to give support in all means possible to those people. Religion achieves this through its forms and with all its mechanisms of authority and cohesion, comfort and confrontation. Most people in the society have put their trust and confidence on the religion that exists in their culture as it is evident that they have the will to do all that religion requires them to do for they believe it is something right that even their gods will be pleased to see it done. Clearly, this is as a result of the way the conflict theory affects the way individuals or rather the society’s view of religion (MacDonald, 2009). On the other hand, interactionism theory affects the views of the society from the concepts of relations amongst the people in the society. Every society is build up of relationships. Everyone is at least having a relationship with someone else, for instance relationships maybe fatherhood, brotherhood, sisterhood and many others. For all the studies that have been done, it is evident that religion makes people confident of their current locality. Individuals believe that religion offers optimum security and further still, religion brings a sense of certainty in the uncertain world. Most religious people believe that in this world you can never know what to expect in the near future, everything seems so uncertain. But with the belief in one person, having total faith in a God who exists, everything seems practical, real and true. In all cultures, there in a trend that is common of taking religion as the only true thing. This has been the result of the psychological, anthropological and sociological researches that have been made. From tradition, many people have believed in religion and it is evident that till now, people still regards religion as something that is real and that it gives people protection in all they do (McClelland, 2009) In conclusion, social institutions exist in almost all societies. There are the sociological theories that tend to make people in a society understand the sociological institutions. Every theory applies to each sociological institution, for instance the functionalism, conflict and interactionism theory affect religion as a sociological institution. The three theories affect the institution in different ways but at some point there is similarity on how they affect the sociological institution. The theories also affect religion in different ways and individuals view it in different ways too. Further still, all these sociological theories affect the views of the society in various ways.

What’s Theory Got to Do With It? :: Movies Media Papers

This is not a book about film, contrary to its title, but a book about a way of seeing social and economic relationships differently. Film is just a convenient vehicle to use to pursue our analysis. It is an entry point, a doorway, into an understanding of the processes that have shaped and continue to shape the world (and remember that we are an integral aspect of the world, not separate from it). This process of shaping and being shaped by is what we call overdetermination. Overdetermination implies that no aspect of reality is insignificant in the shaping of any other aspect of reality. In other words, everything is significant: all processes (whether political, economic, cultural, or environmental) have an effect on all other processes. The dialectic of overdetermination is the dialectic of ceaseless change, of the constant pushes and pulls of the unique influences that come together to constitute each and every aspect of reality. Freud used the concept â€Å"overdetermination† in his analysis of dreams to refer to the way in which the content of dreams was not simplistically determined by a finite set of life-events, but was, rather, the product of the totality or gestalt of life experiences. The formation of our consciousness and unconsciousness is the culmination of the unique interaction of more social and natural conditions than could ever be named or identified. In other words, everything, absolutely everything that we have experienced in life has molded our consciousness and unconsciousness. Film is a medium through which ideas are communicated. Film is an illusion trying to mirror a specific reality or set of realities. Many of us grow up viewing film as a window from which to look out at the world and make sense of it. The images and stories projected into our minds help to form our consciousness about various social and natural relationships. The ideas transmitted through film become part of the knowledge base from which one understands the world. These ideas help form the consciousness as well as the unconsciousness of the individual, shaping her perception of not only herself, but of social relationships, in a more general sense. This is why it is so important to critically examine films. Ideas are transmitted in the blink of an eye, so to speak, instantaneously lodging themselves in the mind---oftentimes unexamined.

Is Oracle Dying

Oracle Corporation was founded in Jun 1977 by Larry Ellison, Bob Miner, Ed Oates. Over the years, it has risen to become almost indisputable leader of the Relational Database Management System (RDBMS) market with 44% (Source: IDC 2009) – at least, for now, though, no one is sure how long that numero uno position will last. There were heady days of 1996-2008 or so when Oracle ruled the world of RDBMS. It was unchallenged crown king that could do no wrong. Hundreds of thousands of Database engineers, architects, administrators spoke of Oracle as if it was actually the famed â€Å"Oracle of Delphi†.Conference passes to Oracle Open World were so coveted that it was distributed to star employees in any company using Oracle Products. However, after 2008, the downward spiral has been very perceptible to the database communities. The hush-hush talks could now be heard very loud and clear. Only that Oracle was perhaps hearing but valiantly choosing not to listen. It continued to maintain the arrogance of a star past its prime – denying that it was aging, claiming that the talent would always trump the age.I think the Oracle Goliath had forgotten that for every arrogant Goliath, there is a David that is bound to introduce it to its nemesis. But my guess this downward spiral perhaps set into motion long before 2008 or so when world started noticing it. Time machine Let us trace Oracle Journey through its very meager beginnings and how it lost its course along the way. The chronological sequence of this journey could be roughly as I have shown below:- 1977   SDL (Oracle's predecessor) founded 1978    Oracle Version 1 developed 1979    First commercial SQL RDBMS 983  Ã‚   Oracle Version 3, first RDBMS developed to run on mainframes, PC, minicomputers, VMS 1984  Ã‚   first RDBMS to offer read-consistency 1985    Released of Oracle Version 5, first RDBMS in client/server environments 1986  Ã‚   Oracle IPO (NASDAQ) 1987  Ã‚   Rises to numbe r one in the world for RDBMS, Oracle gets into building enterprise applications 1988  Ã‚   Oracle Version 6 with several new features: PL/SQL, Row-level locking 1989  Ã‚   Oracle provides DB support for OLTP and moves its HQ to Redwood Shores, California 1990  Ã‚   Launches Oracle Applications Release 8 992  Ã‚   Launched Oracle 7, offers full applications implementation methodology 1993  Ã‚   Client/server environments enhancements 1994  Ã‚   Oracle receives the industry’s first security clearance 1995    Debuts first 64-bit RDBMS 1996  Ã‚   Releases feature rich 7. 3, with different types of data types – text, maps, audio, video, or images, develops an open standards-based, web-enabled architecture 1998  Ã‚   Oracle8 Database ; Oracle Applications 10. 7 – first enterprise computing company to use Java 1999  Ã‚   Offers its first DBMS with XML support 2000  Ã‚   Oracle E-Business Suite Release 11i 001  Ã‚   Oracle9i Database with Oracle RAC,   first RDBMS to complete 3 terabyte TPC-H record 2002   Oracle RDBMS passes 15 industry standard security evaluations – first RDBMS to achieve this 2003   Oracle debuts Oracle Database 10g, more robust clustering software 2004   Declares Oracle â€Å"the Information Company† and spreads into many other areas 2005   Acquires rival PeopleSoft, releases first free database, Oracle 10g XE 2006  Ã‚   Declares a 30-year commitment for open standards computing, giving customers â€Å"Unbreakable Linux† 2008   HP Oracle Database Machine/Exadata storage 009  Ã‚  Gets into too many things – including BEA products, launch of Oracle Fusion Middleware, 11g advance Oracle 2010  Ã‚   Oracle acquires Sun Microsystems, announces Sun based Exadata/Exalogic machines 2011  Ã‚   Keeps adding bells and whistles to same Exadata/Exalogic machines 2012  Ã‚   Announces initiative focused on Cloud Rise of Oracle Most of the engineers in software industry were not even born when in late seventies, it struck young Larry Ellison, after reading paper written by Dr Edgar F.Codd (1970) on relational database management systems titled â€Å"A Relational Model of Data for Large Shared Data Banks†, that a software could be designed that could follow the principles of relational databases. His belief was reinforced when he read another article, published in the IBM Research Journal, and authored by Ed Oates (IBM) about the IBM System R database. System R itself was based on Codd's theories. In 1977, Ellison co-founded Oracle Corporation with Bob Miner and Ed Oates under the name Software Development Laboratories (SDL) and in 1979, SDL was rechristened as Relational Software, Inc. nly to change its name again in 1982 to Oracle Systems Corporation. In 1995, Oracle Systems Corporation changed its name to Oracle Corporation. From 1979 through 1992, Oracle primarily focused its attention on making its flagship product, Oracle RDBMS, strong . Oracle was getting complacent after version 5 and then it came out with version 6 – this was huge fiasco product and it was nightmare for customer support and Oracle support. Corporate customers were threatening to pull off Oracle.Version 6 was quickly followed up by version 7 which saved the day for Oracle. 7. 34 turned out to be very stable product. Version 8i, 9i and 10g added to Oracle RDBMS core competence. These versions by themselves attracted customers to Oracle. If everything was so good, continues to be good then why do I particularly feel that Oracle could be dying as a company? Lack of Level 5 leadership Oracle has been led by Larry Ellison all these years. Larry is a level 4 leader – wish he was level 5.Under his leadership, Oracle has always focused on â€Å"what† should be done and â€Å"how† will it be done. Level 5 CEOs first focus on â€Å"who† and then on â€Å"what† and â€Å"how†. People part of the equation rem ains very flaky, to say the least, with Oracle. It has been notoriously uncaring about exodus of top talent. Many ex-Oracle top performers have gone on to form companies, rise to be C staff, unleash innovations but Oracle didn’t really do anything specific to stop the fleeing top talent.Also, like many other celebrity CEOs, Ellison is getting two distracted by things that his company should not be focusing on – example, Oracle’s American Cup sponsorship, Ellison’s many prime properties, Ellison’s unflinching support for former ousted HP CEO and great friend Mark Hurd, Ellison’s purchasing Lanai Island. All these have direct impact on Oracle’s future – why? Because all these are issues that distract the CEO. Same thing happened with Lee Iacocca – once he turned around Chrysler, he focused more on politics, image building, helping White House ith many initiatives which distracted him from his duties as CEO. And Chrysler sl id back into the mess that it had recovered from. Mark’s hiring into Oracle forced Ellison to send Charles Phillips off. Charles was a great executive and leader recognized for his talent in and outside Oracle. Letting a great leader go in favor of a friend whose moral ethics are somewhat doubtful never went well with the employees. Also, Oracle doesn’t have conversations like â€Å"what can we do to stop you from leaving† with most of their top talent attritions. 5 Phases of a perilous corporationAny company going through the general growth, if not managed in a disciplined manner, can hurtle itself into peril. Jim Collins brings this out very succinctly in his book â€Å"How the Mighty Fall – any why some companies never give in†. The 5 stages of this journey from greatness to perish are very perceptible when they happen. The Path to Destruction I suspect Oracle’s downward spiral started after 2001-2002 (or at least sometime during that per iod). It could not come to terms with the ever high stock price of more than $45 and started becoming greedy.Perhaps under some implicit or explicit mandate from Uncle Larry, the sales people were sent marching to see how much more they could milk out of their unsuspecting and totally Oracle dependent customers. And perhaps the sales people came back with the message that customers would not mind paying more for the crown jewel product – core RDBMS as well as Oracle ERP Suite – 11i. Oracle (read, Larry Ellison) could not stand competition – especially those then started looking at how to kill rivals – hostile and non-hostile acquisitions of rival JD Edwards, PeopleSoft and Siebel.Every growing company reaches a point where growth starts flattening – happened with Apple, happened with Google and will happen with next big shinning company as well – Oracle was not particularly immune to it so in an attempt to resuscitate its flattening growth, largely due to its flagship core RDBMS product, Oracle started developing another front that it could open – this was business of application servers – an exploding market back in the day.An application server is packaged software that developers use to write and deploy web specific applications. The market had exploded past decade or so since many application server vendors were trying to build dynamic applications for the web and mobile devices. For Oracle the lure was that the market had the potential to perhaps become as lucrative as their core database market.Oracle was very late entrant into this market but it quickly acquired BEA Software (leader in the space at that point) and started competing neck to neck with IBM WebSphere. Within Oracle, Application Server business is viewed as â€Å"third business† besides core RDBMS and ERP. Oracle built its business around data bases and from the very beginning it has dominated the database market, providing the d ata stores and central repositories to store critical business information that businesses must maintain, use and safeguard to complete transactions.This has given it almost a monopoly and a very superior position when negotiating with customers. Oracle’s sales team that is always scavenging to find new sources of revenues, capitalizes on such an edge and leverages it to squeeze every dollar out of the customers – rightfully earning a fearsome reputation of being â€Å"hard-line negotiators† – and they are squeezing where it hurts the customers most – at their licensing and support costs.However, like it had opened a third front by getting into Application Servers market, it has since then opened many more such fronts via its acquisition spree – Oracle has expanded well beyond just the databases and application servers and entered the business software domain as well, acquiring leader companies in domains related to technology infrastructure , sales, employees, inventory and customers. People typically use products from these acquired companies to track information related to these important entities. Undisciplined growth In their pursuit to keep up with their YoY growth, Oracle has descended into a very undisciplined growth.There was also very unreasonable desire to grow into every domain. While growing via acquisitions, Oracle Executive Management has forgotten that it is not simply enough to acquire good companies, it takes good and dedicated diligence to grow them into great companies. Some of the companies Oracle acquired are as under (source – http://www. oracle. com):- 2013 Feb-13Acme PacketNetworking hardware for telecommunications service providers 2012 Dec-12Eloqua Marketing Automation platform for managing sales and marketing leads across an enterprise.Dec-12DataRakerCloud based Analytic platform to transform meter, customer, network and asset Big Data into actionable business intelligence. Nov-12Insta ntisCloud and premises-based PPM – Project Portfolio Management applications. Sep-12SelectMindsCloud-based social talent sourcing and corporate alumni management application Jul-12Xsigo SystemsProvider of network virtualization technology that simplifies cloud infrastructure and operations Jul-12SkireSolutions provider for managing capital projects, facilities and real estate Jul-12InvolverSocial media development platformJun-12Collective IntellectCloud-based social intelligence solutions May-12VitrueSocial Marketing Platform provider Mar-12ClearTrialCloud-based Clinical Trial Operations and Analytics products Feb-12TaleoTalent Management Software 2011 Oct-11RightNow TechnologiesCloud-based CRM Oct-11EndecaE-commerce & Business Intelligence Sep-11GoAHead Service Availability and Management Software Jul-11InQuiraService Knowledge Management Software Jul-11KspliceRebootless Linux kernel updates Jun-11 FatWire Software Web Content and Web Experience Management (WCM and WEM) Soft ware Jun-11Pillar Data Systems Storage systemsApr-11Datanomic Data Quality Software Feb-11Ndevr – Select IP only Environmental Reporting and Business Intelligence 2010 Nov-10 Art Technology GroupEcommerce software vendor May-10 Pre-Paid Software Payment Solutions May-10 Market2LeadApplications May-10 Secerno Data protection hardware and software Apr-10Phase Forward Applications for life sciences companies and healthcare providers Feb-10AmberPoint Service-Oriented Architecture (SOA) management Feb-10Convergin Telecom Service BrokerJan-10Sun Microsystems Computer servers, storage, networks, Java, MySQL, software, and services Jan-10Silver Creek SystemsProduct Data Quality Solutions for connecting Enterprise Systems, Customers, Suppliers and Partners. 2009 Oct-09SOPHOI Intellectual property management for Media & Entertainment Industry Sep-09HyperRoll Financials, software and IT services Jun-09Conformia Product Lifecycle Management May-09Virtual Iron Software Server Virtualizati on Management Software Mar-09Relsys International Drug Safety and Risk Management 2008Oct-08Haley (RuleBurst Holdings) Natural Language Business Rules / Policy Automation Oct-08Advanced Visual Technology Retail Space Planning Oct-08Primavera Project Portfolio Management Jun-08Skywire Software Document Management May-08AdminServer Insurance Policy Administration Jan-08BEA Systems Enterprise Software 2007 Dec-07MoniforceReal User Experience Monitoring Sep-07BridgestreamEnterprise Role Management software Jul-07Bharosa, IncOnline Identity Theft and Fraud Detection May-07Agile Software CorporationProduct Lifecycle Management Apr-07Lodestar CorporationUtilities Application SoftwareMar-07Hyperion CorporationEnterprise Performance Management Mar-07Tangosol IncDatagrid Software 2006 Nov-06Stellent Inc. Universal Content Management, Digital Rights Management Nov-06SPL WorldGroupUtility Billing and Customer Service Systems Oct-06SunopsisETL, Data Integration Oct-06MetaSolvOSS service activati on Jun-06DemantraDemand-Driven Planning Solution [email  protected] IP-based Contact Center Solution Apr-06Portal Software Billing and Revenue Management solutions for communications and media industry Feb-06HotSipCommunications infrastructure solutionsFeb-06Sleepycat Software Open-source database software for embedded applications Jan-06360CommerceRetail Industry Solutions Jan-06Siebel SystemsCustomer relationship management 2005 Dec-05Temposoft Workforce Management Applications sam organization Nov-05OctetString Virtual Directory Solutions Nov-05Thor Technologies Enterprise-wide User Provisioning Solutions. Oct-05Innobase Discrete Transactional Open Source Database Technology Sep-05G-LogTransportation Management Solutions Aug-05i-flexBanking Industry Solutions Jul-05Context MediaEnterprise Content IntegrationJul-05ProfitLogicRetail Industry Solutions Jun-05TimesTenReal-time Enterprise Solutions Jun-05TripleHopContext-sensitive Enterprise Search Apr-05RetekRetail Industry Solutio ns Mar-05OblixIdentity Management Solutions Jan-05PeopleSoftEnterprise Software 2004 Jun-04CollaxaBusiness process management May-04 PhaosIdentity management Jan-04SiteWorks Solutions Clinical trials management 2003 Jun-03ReliatyEnterprise data protection Jun-03FileFishEnterprise content management 2002 Jun-02SteltorEnterprise calendaring system Jan-02NetForce Adverse event reporting systemJan-02Indicast Voice portals Jan-02TopLink Object-relation mapping technology 1999 Jun-99Thinking Machines Corporation datamining technology 1995 Aug-95IRI Software OLAP products 1994 Oct-94Rdb (A division of DEC) Relational database The early acquisitions show Oracle focus on growing its databases market but acquisitions of past few years including very surprising $5 Billion acquisition of Sun MicroSystems do not give us good sense of where Oracle’s focus is. The strategic theme in Oracle’s acquisition spree is missing and seems more like reactions of leadership focusing only on â⠂¬Å"growth†.Take a look at spread of Oracle into sectors and even a layman would agree that it is stretching itself far too thin. If people outside of Oracle can’t understand why Oracle acquired Sun Microsystems, the confusion is equally evident inside Oracle as well. No one can put a figure on if Oracle acquired Sun for hardware market entry point or MySQL or Sun Solaris OS or was it a combination of all these and then some. Oracle has come out with an integrated ERP product suite – Fusion. The sales teams do not fully comprehend how to package Fusion compared to Oracle 12 version.As such Fusion itself is at least four years too late. In its attempt to create a unified platform for ERP software, it has managed to successfully scare customer who want just a small focused set of modules – like AR and GL or Manufacturing. There was Steve Jobs who made the famous statement that â€Å"†¦we tell customers what they want†¦Ã¢â‚¬ . Larry Ellison can ma ke the same claim – but to be successful at doing that, you have to be a visionary and not be distracted so hopelessly as Ellison currently is. And, customers seem to be last thing that Oracle considers while deciding these moves.For example, many of Sun’s largest former customers were large Wall Street financial institutions, and they were really miffed last year when Oracle wanted to restrict their server and operating system choices to only Sun technologies. They relentlessly pushed back and Oracle had to ultimately give in to their defiance, reaffirming deals that would let companies like HP and Dell offer Sun software on their respective hardware. â€Å"Customers will always gripe about giving too much control to any one company,† said Israel Hernandez, director of software research at Barclays Capital.Larry Ellison runs Oracle likes his personal fiefdom. The Oracle Board of Directors is merely a formality that is maintained to satisfy the Wall Street and S EC. Most decisions are taken unilaterally by Ellison and his leadership team. For example the 2010 hiring of ex-HP CEO, Mark Hurd, as a co-president after Hurd was fired by HP board due to sexual harassment allegations. Analysts viewed the hiring as a positive outcome for Oracle as it looked to expand. However, Mr. Hurd’s arrival was quickly followed by departure of one ofOracle long-timer, Charles Phillips. At one time, Charles was touted as Ellison’s protege and likely successor. Oracle customers are worried about putting all their eggs in one basket. Almost every company that they tend to do business is being bought by Oracle – much to customers’ dislike. And for hosts of Oracle’s Annual Open World program, San Francisco city officials are running into dilemma of saying â€Å"No† to Oracle at some point for hosting the event, simply because it is unlikely that city could survive the demands of an Oracle four times its current size.A look at its portfolio will tell you more about scary reach and disappointing and unfocused spread that Oracle has now – 110 product lines spread across 14 different domains. (source – http://www. oracle. com):- DATABASE DataScaler (October 2010) e-Test (acquired from Empirix) (March 2008) Innobase (October 2005) Moniforce (December 2007) mValent (February 2009) Secerno (May 2010) Sleepycat (February 2006) TimesTen (June 2005) TripleHop (June 2005) MIDDLEWARE AmberPoint (February 2010) BEA (January 2008) Bharosa (July 2007) Bridgestream (September 2007) Captovation (January 2008)ClearApp (September 2008) Context Media (July 2005) Datanomic (April 2011) FatWire (June 2011) HyperRoll (September 2009) GoldenGate (July 2009) Java (April 2009) Oblix (March 2005) OctetString (November 2005) Passlogix (October 2010) Sigma Dynamics (August 2006) Silver Creek Systems (January 2010) Stellent (November 2006) Sunopsis (October 2006) Tacit Software (November 2008) Tangosol (March 2007) T hor Technologies (November 2005) APPLICATIONS AppForge (April 2007) Collective Intellect (June 2012) Eloqua (December 2012) Haley (October 2008) InQuira (July 2011) Interlace Systems (October 2007)Involver (July 2012) LogicalApps (October 2007) Market2Lead (May 2010) Ndevr (February 2011) RightNow (October 2011) SelectMinds (September 2012) Taleo (February 2012) TempoSoft (December 2005) Vitrue (May 2012) PRODUCT LINES Agile (May 2007) ATG (November 2010) Endeca (October 2011) Hyperion (March 2007) PeopleSoft (January 2005) Primavera (October 2008) Siebel (January 2006) [email  protected] (June 2006) IMPLEMENTATION AND INTEGRATION TOOLS Global Knowledge Software (GKS) (July 2008) SERVERS, STORAGE, AND NETWORKING Ksplice (July 2011) Pillar Data Systems (June 2011Sun (April 2009) Xsigo Systems (July 2012) Virtual Iron (May 2009) INDUSTRY SOLUTIONS COMMUNICATIONS AND MEDIA Acme Packet (February 2013) (pending) Convergin (February 2010) eServGlobal's Universal Service Platform (USP) ( May 2010) GoAhead (September 2011) HotSip (February 2006) MetaSolv Software (October 2006) Net4Call (April 2006) Netsure Telecom Limited (September 2007) Portal Software (April 2006) Sophoi (October 2009) ENGINEERING AND CONSTRUCTION Instantis (November 2012) Primavera (October 2008) Skire (July 2012) FINANCIAL SERVICES i-flex (August 2005)HEALTH SCIENCES ClearTrial (March 2012) Phase Forward (April 2010) Relsys (March 2009) INDUSTRIAL MANUFACTURING Agile (May 2007) Conformia Software (June 2009) Demantra (June 2006) G-Log (September 2005) INSURANCE AdminServer (May 2008) Skywire Software (June 2008) RETAIL 360Commerce (January 2006) Advanced Visual Technology (AVT) (October 2008) ProfitLogic (July 2005) Retek (April 2005) UTILITIES DataRaker (December 2012) SPL WorldGroup (November 2006) LODESTAR (April 2007) Failure to Admit Reality It is also felt that Oracle executive management is out of touch with reality.The typical strategy is to first make fun of competitors, then ridicule them and finally scare the wits out of the customers who were even thinking of adopting competitors’ products. If the competition still survives all this and continues to grow then Oracle does one of the two things – either it buys the competition or simply buys the number two in that space. They did this for Sun, HP, NetApp, EMC, VMWare, Siebel, PeopleSoft, Salesforce, Microsoft (for MS SQL Server). Most of the times, customers can see through this and continue their adaptation of new products from customers.Most recent examples are Oracle’s taking potshots for two consecutive years in Oracle Open World 2010 and 2011 at Salesforce. com and then when it couldn’t wean away customers from Salesforce. com or slow down the ramp up, it launched its own versions of cloud offerings in 2012 Open World. Sun MicroSystems â€Å"Millstone† Around the Neck Whatever be the underlying rationale for purchase of Sun MicroSystems, Oracle is now challenged to make th e whole acquisition viable. It now finds itself in the territory of hardware market that its sales team is so ill-equipped to sell.The only option it had was to turn the Sun hardware into Exadata, Exalogic and Exalytic Servers and try to hoodwink the customers into buying this â€Å"supreme† computing machines. Much to its chagrin, not many customers are biting this new set of baits. Dark â€Å"Cloud† Space For a long time – almost three years – Oracle made fun of Salesforce. com, Amazon and Microsoft – specifically for their cloud services. It positioned the Exadata and Exalogic servers as new cloud servers that could provide as much computing power as tens of commodity hosts from these vendors cloud offerings.However, around late 2011-2012, it became very clear to Oracle that Cloud hosting and cloud based multi-tenancy software are the future and it scrambled to buy as many Cloud services based companies as it could – examples are RightNow , Taleo, Virtue – all acquired within months of each other in 2011-12. Oracle needs to realize that just acquisition of a company by and in itself doesn’t position Oracle as a leader in that space – acquisition is just the start – Oracle thereafter needs to retain the talent in that company, invest and grow the company, integrate it seamlessly within Oracle’s other relevant product lines.Unfortunately for Oracle, these are also the areas where it has failed most of the times in the past. Grasping for straws Good news first, Oracle has not yet reached this stage yet – in this stage, very perceptible symptoms are – changing CEOs and executive staff in quick rotation and changing the product directions every so often. However, there is bound to be a moment, not in very distant future, when we will find that eople will become so weary of Oracle products that Ellison will be either dislodged by a hostile board or will leave on his own. He has essentially no succession plan in place except bunch of execs like Thomas Kurian or Mark Hurd who can stake their claim to the crown. Thomas is well respected within the company but lacks charisma and chutzpah of Ellison. Mark may not be as respected but has good experience of cutting costs – like he did at HP. Death KnellIn this stage, a company either slowly vanishes into irrelevance or is acquired or merged into another competitor or goes belly up. For the sake of hundreds of thousands of professionals using, preaching and earning their bread from Oracle Technologies, I just hope Oracle never reaches that stage. Out of hundreds of companies that passed through this stage and vanished into oblivion, only two companies have thus far ever recovered from this stage – Xerox and Apple. Once again, I am sincerely hoping that Oracle never reaches this stage.Will it be able to recover from this downward spiral? Oracle can arrest this dance towards its vanishing into obli vion – question that really begs for an answer is – will it have the honesty to first admit and then stop this march? First of all, Oracle should focus and determine its core strength and then focus on building up on those. There is no prudence demonstrated in draining money on acquisitions and then selling those companies at markdown, or worst, writing off the charge as a loss.It is about time Oracle give up its greed on squeezing more money out of its customer and first create products and value that customers will willingly play obscene amount of money for. References: http://finance. yahoo. com http://www. oracle. com http://www. nytimes. com/2010/09/22/technology/22oracle. html? _r=0 http://www. forbes. com/2001/10/29/1029orcl. html http://www. zdnet. com/oracles-customers-a-bit-baffled-by-fusion-strategy-says-report-7000011143/ http://www. networkworld. com/news/2013/011713-oracle-cloud-265922. html How the Mighty Fall: And why some companies never give in â€⠀œ by Jim Collins, Is Oracle Dying Oracle Corporation was founded in Jun 1977 by Larry Ellison, Bob Miner, Ed Oates. Over the years, it has risen to become almost indisputable leader of the Relational Database Management System (RDBMS) market with 44% (Source: IDC 2009) – at least, for now, though, no one is sure how long that numero uno position will last. There were heady days of 1996-2008 or so when Oracle ruled the world of RDBMS. It was unchallenged crown king that could do no wrong. Hundreds of thousands of Database engineers, architects, administrators spoke of Oracle as if it was actually the famed â€Å"Oracle of Delphi†.Conference passes to Oracle Open World were so coveted that it was distributed to star employees in any company using Oracle Products. However, after 2008, the downward spiral has been very perceptible to the database communities. The hush-hush talks could now be heard very loud and clear. Only that Oracle was perhaps hearing but valiantly choosing not to listen. It continued to maintain the arrogance of a star past its prime – denying that it was aging, claiming that the talent would always trump the age.I think the Oracle Goliath had forgotten that for every arrogant Goliath, there is a David that is bound to introduce it to its nemesis. But my guess this downward spiral perhaps set into motion long before 2008 or so when world started noticing it. Time machine Let us trace Oracle Journey through its very meager beginnings and how it lost its course along the way. The chronological sequence of this journey could be roughly as I have shown below:- 1977   SDL (Oracle's predecessor) founded 1978    Oracle Version 1 developed 1979    First commercial SQL RDBMS 983  Ã‚   Oracle Version 3, first RDBMS developed to run on mainframes, PC, minicomputers, VMS 1984  Ã‚   first RDBMS to offer read-consistency 1985    Released of Oracle Version 5, first RDBMS in client/server environments 1986  Ã‚   Oracle IPO (NASDAQ) 1987  Ã‚   Rises to numbe r one in the world for RDBMS, Oracle gets into building enterprise applications 1988  Ã‚   Oracle Version 6 with several new features: PL/SQL, Row-level locking 1989  Ã‚   Oracle provides DB support for OLTP and moves its HQ to Redwood Shores, California 1990  Ã‚   Launches Oracle Applications Release 8 992  Ã‚   Launched Oracle 7, offers full applications implementation methodology 1993  Ã‚   Client/server environments enhancements 1994  Ã‚   Oracle receives the industry’s first security clearance 1995    Debuts first 64-bit RDBMS 1996  Ã‚   Releases feature rich 7. 3, with different types of data types – text, maps, audio, video, or images, develops an open standards-based, web-enabled architecture 1998  Ã‚   Oracle8 Database ; Oracle Applications 10. 7 – first enterprise computing company to use Java 1999  Ã‚   Offers its first DBMS with XML support 2000  Ã‚   Oracle E-Business Suite Release 11i 001  Ã‚   Oracle9i Database with Oracle RAC,   first RDBMS to complete 3 terabyte TPC-H record 2002   Oracle RDBMS passes 15 industry standard security evaluations – first RDBMS to achieve this 2003   Oracle debuts Oracle Database 10g, more robust clustering software 2004   Declares Oracle â€Å"the Information Company† and spreads into many other areas 2005   Acquires rival PeopleSoft, releases first free database, Oracle 10g XE 2006  Ã‚   Declares a 30-year commitment for open standards computing, giving customers â€Å"Unbreakable Linux† 2008   HP Oracle Database Machine/Exadata storage 009  Ã‚  Gets into too many things – including BEA products, launch of Oracle Fusion Middleware, 11g advance Oracle 2010  Ã‚   Oracle acquires Sun Microsystems, announces Sun based Exadata/Exalogic machines 2011  Ã‚   Keeps adding bells and whistles to same Exadata/Exalogic machines 2012  Ã‚   Announces initiative focused on Cloud Rise of Oracle Most of the engineers in software industry were not even born when in late seventies, it struck young Larry Ellison, after reading paper written by Dr Edgar F.Codd (1970) on relational database management systems titled â€Å"A Relational Model of Data for Large Shared Data Banks†, that a software could be designed that could follow the principles of relational databases. His belief was reinforced when he read another article, published in the IBM Research Journal, and authored by Ed Oates (IBM) about the IBM System R database. System R itself was based on Codd's theories. In 1977, Ellison co-founded Oracle Corporation with Bob Miner and Ed Oates under the name Software Development Laboratories (SDL) and in 1979, SDL was rechristened as Relational Software, Inc. nly to change its name again in 1982 to Oracle Systems Corporation. In 1995, Oracle Systems Corporation changed its name to Oracle Corporation. From 1979 through 1992, Oracle primarily focused its attention on making its flagship product, Oracle RDBMS, strong . Oracle was getting complacent after version 5 and then it came out with version 6 – this was huge fiasco product and it was nightmare for customer support and Oracle support. Corporate customers were threatening to pull off Oracle.Version 6 was quickly followed up by version 7 which saved the day for Oracle. 7. 34 turned out to be very stable product. Version 8i, 9i and 10g added to Oracle RDBMS core competence. These versions by themselves attracted customers to Oracle. If everything was so good, continues to be good then why do I particularly feel that Oracle could be dying as a company? Lack of Level 5 leadership Oracle has been led by Larry Ellison all these years. Larry is a level 4 leader – wish he was level 5.Under his leadership, Oracle has always focused on â€Å"what† should be done and â€Å"how† will it be done. Level 5 CEOs first focus on â€Å"who† and then on â€Å"what† and â€Å"how†. People part of the equation rem ains very flaky, to say the least, with Oracle. It has been notoriously uncaring about exodus of top talent. Many ex-Oracle top performers have gone on to form companies, rise to be C staff, unleash innovations but Oracle didn’t really do anything specific to stop the fleeing top talent.Also, like many other celebrity CEOs, Ellison is getting two distracted by things that his company should not be focusing on – example, Oracle’s American Cup sponsorship, Ellison’s many prime properties, Ellison’s unflinching support for former ousted HP CEO and great friend Mark Hurd, Ellison’s purchasing Lanai Island. All these have direct impact on Oracle’s future – why? Because all these are issues that distract the CEO. Same thing happened with Lee Iacocca – once he turned around Chrysler, he focused more on politics, image building, helping White House ith many initiatives which distracted him from his duties as CEO. And Chrysler sl id back into the mess that it had recovered from. Mark’s hiring into Oracle forced Ellison to send Charles Phillips off. Charles was a great executive and leader recognized for his talent in and outside Oracle. Letting a great leader go in favor of a friend whose moral ethics are somewhat doubtful never went well with the employees. Also, Oracle doesn’t have conversations like â€Å"what can we do to stop you from leaving† with most of their top talent attritions. 5 Phases of a perilous corporationAny company going through the general growth, if not managed in a disciplined manner, can hurtle itself into peril. Jim Collins brings this out very succinctly in his book â€Å"How the Mighty Fall – any why some companies never give in†. The 5 stages of this journey from greatness to perish are very perceptible when they happen. The Path to Destruction I suspect Oracle’s downward spiral started after 2001-2002 (or at least sometime during that per iod). It could not come to terms with the ever high stock price of more than $45 and started becoming greedy.Perhaps under some implicit or explicit mandate from Uncle Larry, the sales people were sent marching to see how much more they could milk out of their unsuspecting and totally Oracle dependent customers. And perhaps the sales people came back with the message that customers would not mind paying more for the crown jewel product – core RDBMS as well as Oracle ERP Suite – 11i. Oracle (read, Larry Ellison) could not stand competition – especially those then started looking at how to kill rivals – hostile and non-hostile acquisitions of rival JD Edwards, PeopleSoft and Siebel.Every growing company reaches a point where growth starts flattening – happened with Apple, happened with Google and will happen with next big shinning company as well – Oracle was not particularly immune to it so in an attempt to resuscitate its flattening growth, largely due to its flagship core RDBMS product, Oracle started developing another front that it could open – this was business of application servers – an exploding market back in the day.An application server is packaged software that developers use to write and deploy web specific applications. The market had exploded past decade or so since many application server vendors were trying to build dynamic applications for the web and mobile devices. For Oracle the lure was that the market had the potential to perhaps become as lucrative as their core database market.Oracle was very late entrant into this market but it quickly acquired BEA Software (leader in the space at that point) and started competing neck to neck with IBM WebSphere. Within Oracle, Application Server business is viewed as â€Å"third business† besides core RDBMS and ERP. Oracle built its business around data bases and from the very beginning it has dominated the database market, providing the d ata stores and central repositories to store critical business information that businesses must maintain, use and safeguard to complete transactions.This has given it almost a monopoly and a very superior position when negotiating with customers. Oracle’s sales team that is always scavenging to find new sources of revenues, capitalizes on such an edge and leverages it to squeeze every dollar out of the customers – rightfully earning a fearsome reputation of being â€Å"hard-line negotiators† – and they are squeezing where it hurts the customers most – at their licensing and support costs.However, like it had opened a third front by getting into Application Servers market, it has since then opened many more such fronts via its acquisition spree – Oracle has expanded well beyond just the databases and application servers and entered the business software domain as well, acquiring leader companies in domains related to technology infrastructure , sales, employees, inventory and customers. People typically use products from these acquired companies to track information related to these important entities. Undisciplined growth In their pursuit to keep up with their YoY growth, Oracle has descended into a very undisciplined growth.There was also very unreasonable desire to grow into every domain. While growing via acquisitions, Oracle Executive Management has forgotten that it is not simply enough to acquire good companies, it takes good and dedicated diligence to grow them into great companies. Some of the companies Oracle acquired are as under (source – http://www. oracle. com):- 2013 Feb-13Acme PacketNetworking hardware for telecommunications service providers 2012 Dec-12Eloqua Marketing Automation platform for managing sales and marketing leads across an enterprise.Dec-12DataRakerCloud based Analytic platform to transform meter, customer, network and asset Big Data into actionable business intelligence. Nov-12Insta ntisCloud and premises-based PPM – Project Portfolio Management applications. Sep-12SelectMindsCloud-based social talent sourcing and corporate alumni management application Jul-12Xsigo SystemsProvider of network virtualization technology that simplifies cloud infrastructure and operations Jul-12SkireSolutions provider for managing capital projects, facilities and real estate Jul-12InvolverSocial media development platformJun-12Collective IntellectCloud-based social intelligence solutions May-12VitrueSocial Marketing Platform provider Mar-12ClearTrialCloud-based Clinical Trial Operations and Analytics products Feb-12TaleoTalent Management Software 2011 Oct-11RightNow TechnologiesCloud-based CRM Oct-11EndecaE-commerce & Business Intelligence Sep-11GoAHead Service Availability and Management Software Jul-11InQuiraService Knowledge Management Software Jul-11KspliceRebootless Linux kernel updates Jun-11 FatWire Software Web Content and Web Experience Management (WCM and WEM) Soft ware Jun-11Pillar Data Systems Storage systemsApr-11Datanomic Data Quality Software Feb-11Ndevr – Select IP only Environmental Reporting and Business Intelligence 2010 Nov-10 Art Technology GroupEcommerce software vendor May-10 Pre-Paid Software Payment Solutions May-10 Market2LeadApplications May-10 Secerno Data protection hardware and software Apr-10Phase Forward Applications for life sciences companies and healthcare providers Feb-10AmberPoint Service-Oriented Architecture (SOA) management Feb-10Convergin Telecom Service BrokerJan-10Sun Microsystems Computer servers, storage, networks, Java, MySQL, software, and services Jan-10Silver Creek SystemsProduct Data Quality Solutions for connecting Enterprise Systems, Customers, Suppliers and Partners. 2009 Oct-09SOPHOI Intellectual property management for Media & Entertainment Industry Sep-09HyperRoll Financials, software and IT services Jun-09Conformia Product Lifecycle Management May-09Virtual Iron Software Server Virtualizati on Management Software Mar-09Relsys International Drug Safety and Risk Management 2008Oct-08Haley (RuleBurst Holdings) Natural Language Business Rules / Policy Automation Oct-08Advanced Visual Technology Retail Space Planning Oct-08Primavera Project Portfolio Management Jun-08Skywire Software Document Management May-08AdminServer Insurance Policy Administration Jan-08BEA Systems Enterprise Software 2007 Dec-07MoniforceReal User Experience Monitoring Sep-07BridgestreamEnterprise Role Management software Jul-07Bharosa, IncOnline Identity Theft and Fraud Detection May-07Agile Software CorporationProduct Lifecycle Management Apr-07Lodestar CorporationUtilities Application SoftwareMar-07Hyperion CorporationEnterprise Performance Management Mar-07Tangosol IncDatagrid Software 2006 Nov-06Stellent Inc. Universal Content Management, Digital Rights Management Nov-06SPL WorldGroupUtility Billing and Customer Service Systems Oct-06SunopsisETL, Data Integration Oct-06MetaSolvOSS service activati on Jun-06DemantraDemand-Driven Planning Solution [email  protected] IP-based Contact Center Solution Apr-06Portal Software Billing and Revenue Management solutions for communications and media industry Feb-06HotSipCommunications infrastructure solutionsFeb-06Sleepycat Software Open-source database software for embedded applications Jan-06360CommerceRetail Industry Solutions Jan-06Siebel SystemsCustomer relationship management 2005 Dec-05Temposoft Workforce Management Applications sam organization Nov-05OctetString Virtual Directory Solutions Nov-05Thor Technologies Enterprise-wide User Provisioning Solutions. Oct-05Innobase Discrete Transactional Open Source Database Technology Sep-05G-LogTransportation Management Solutions Aug-05i-flexBanking Industry Solutions Jul-05Context MediaEnterprise Content IntegrationJul-05ProfitLogicRetail Industry Solutions Jun-05TimesTenReal-time Enterprise Solutions Jun-05TripleHopContext-sensitive Enterprise Search Apr-05RetekRetail Industry Solutio ns Mar-05OblixIdentity Management Solutions Jan-05PeopleSoftEnterprise Software 2004 Jun-04CollaxaBusiness process management May-04 PhaosIdentity management Jan-04SiteWorks Solutions Clinical trials management 2003 Jun-03ReliatyEnterprise data protection Jun-03FileFishEnterprise content management 2002 Jun-02SteltorEnterprise calendaring system Jan-02NetForce Adverse event reporting systemJan-02Indicast Voice portals Jan-02TopLink Object-relation mapping technology 1999 Jun-99Thinking Machines Corporation datamining technology 1995 Aug-95IRI Software OLAP products 1994 Oct-94Rdb (A division of DEC) Relational database The early acquisitions show Oracle focus on growing its databases market but acquisitions of past few years including very surprising $5 Billion acquisition of Sun MicroSystems do not give us good sense of where Oracle’s focus is. The strategic theme in Oracle’s acquisition spree is missing and seems more like reactions of leadership focusing only on â⠂¬Å"growth†.Take a look at spread of Oracle into sectors and even a layman would agree that it is stretching itself far too thin. If people outside of Oracle can’t understand why Oracle acquired Sun Microsystems, the confusion is equally evident inside Oracle as well. No one can put a figure on if Oracle acquired Sun for hardware market entry point or MySQL or Sun Solaris OS or was it a combination of all these and then some. Oracle has come out with an integrated ERP product suite – Fusion. The sales teams do not fully comprehend how to package Fusion compared to Oracle 12 version.As such Fusion itself is at least four years too late. In its attempt to create a unified platform for ERP software, it has managed to successfully scare customer who want just a small focused set of modules – like AR and GL or Manufacturing. There was Steve Jobs who made the famous statement that â€Å"†¦we tell customers what they want†¦Ã¢â‚¬ . Larry Ellison can ma ke the same claim – but to be successful at doing that, you have to be a visionary and not be distracted so hopelessly as Ellison currently is. And, customers seem to be last thing that Oracle considers while deciding these moves.For example, many of Sun’s largest former customers were large Wall Street financial institutions, and they were really miffed last year when Oracle wanted to restrict their server and operating system choices to only Sun technologies. They relentlessly pushed back and Oracle had to ultimately give in to their defiance, reaffirming deals that would let companies like HP and Dell offer Sun software on their respective hardware. â€Å"Customers will always gripe about giving too much control to any one company,† said Israel Hernandez, director of software research at Barclays Capital.Larry Ellison runs Oracle likes his personal fiefdom. The Oracle Board of Directors is merely a formality that is maintained to satisfy the Wall Street and S EC. Most decisions are taken unilaterally by Ellison and his leadership team. For example the 2010 hiring of ex-HP CEO, Mark Hurd, as a co-president after Hurd was fired by HP board due to sexual harassment allegations. Analysts viewed the hiring as a positive outcome for Oracle as it looked to expand. However, Mr. Hurd’s arrival was quickly followed by departure of one ofOracle long-timer, Charles Phillips. At one time, Charles was touted as Ellison’s protege and likely successor. Oracle customers are worried about putting all their eggs in one basket. Almost every company that they tend to do business is being bought by Oracle – much to customers’ dislike. And for hosts of Oracle’s Annual Open World program, San Francisco city officials are running into dilemma of saying â€Å"No† to Oracle at some point for hosting the event, simply because it is unlikely that city could survive the demands of an Oracle four times its current size.A look at its portfolio will tell you more about scary reach and disappointing and unfocused spread that Oracle has now – 110 product lines spread across 14 different domains. (source – http://www. oracle. com):- DATABASE DataScaler (October 2010) e-Test (acquired from Empirix) (March 2008) Innobase (October 2005) Moniforce (December 2007) mValent (February 2009) Secerno (May 2010) Sleepycat (February 2006) TimesTen (June 2005) TripleHop (June 2005) MIDDLEWARE AmberPoint (February 2010) BEA (January 2008) Bharosa (July 2007) Bridgestream (September 2007) Captovation (January 2008)ClearApp (September 2008) Context Media (July 2005) Datanomic (April 2011) FatWire (June 2011) HyperRoll (September 2009) GoldenGate (July 2009) Java (April 2009) Oblix (March 2005) OctetString (November 2005) Passlogix (October 2010) Sigma Dynamics (August 2006) Silver Creek Systems (January 2010) Stellent (November 2006) Sunopsis (October 2006) Tacit Software (November 2008) Tangosol (March 2007) T hor Technologies (November 2005) APPLICATIONS AppForge (April 2007) Collective Intellect (June 2012) Eloqua (December 2012) Haley (October 2008) InQuira (July 2011) Interlace Systems (October 2007)Involver (July 2012) LogicalApps (October 2007) Market2Lead (May 2010) Ndevr (February 2011) RightNow (October 2011) SelectMinds (September 2012) Taleo (February 2012) TempoSoft (December 2005) Vitrue (May 2012) PRODUCT LINES Agile (May 2007) ATG (November 2010) Endeca (October 2011) Hyperion (March 2007) PeopleSoft (January 2005) Primavera (October 2008) Siebel (January 2006) [email  protected] (June 2006) IMPLEMENTATION AND INTEGRATION TOOLS Global Knowledge Software (GKS) (July 2008) SERVERS, STORAGE, AND NETWORKING Ksplice (July 2011) Pillar Data Systems (June 2011Sun (April 2009) Xsigo Systems (July 2012) Virtual Iron (May 2009) INDUSTRY SOLUTIONS COMMUNICATIONS AND MEDIA Acme Packet (February 2013) (pending) Convergin (February 2010) eServGlobal's Universal Service Platform (USP) ( May 2010) GoAhead (September 2011) HotSip (February 2006) MetaSolv Software (October 2006) Net4Call (April 2006) Netsure Telecom Limited (September 2007) Portal Software (April 2006) Sophoi (October 2009) ENGINEERING AND CONSTRUCTION Instantis (November 2012) Primavera (October 2008) Skire (July 2012) FINANCIAL SERVICES i-flex (August 2005)HEALTH SCIENCES ClearTrial (March 2012) Phase Forward (April 2010) Relsys (March 2009) INDUSTRIAL MANUFACTURING Agile (May 2007) Conformia Software (June 2009) Demantra (June 2006) G-Log (September 2005) INSURANCE AdminServer (May 2008) Skywire Software (June 2008) RETAIL 360Commerce (January 2006) Advanced Visual Technology (AVT) (October 2008) ProfitLogic (July 2005) Retek (April 2005) UTILITIES DataRaker (December 2012) SPL WorldGroup (November 2006) LODESTAR (April 2007) Failure to Admit Reality It is also felt that Oracle executive management is out of touch with reality.The typical strategy is to first make fun of competitors, then ridicule them and finally scare the wits out of the customers who were even thinking of adopting competitors’ products. If the competition still survives all this and continues to grow then Oracle does one of the two things – either it buys the competition or simply buys the number two in that space. They did this for Sun, HP, NetApp, EMC, VMWare, Siebel, PeopleSoft, Salesforce, Microsoft (for MS SQL Server). Most of the times, customers can see through this and continue their adaptation of new products from customers.Most recent examples are Oracle’s taking potshots for two consecutive years in Oracle Open World 2010 and 2011 at Salesforce. com and then when it couldn’t wean away customers from Salesforce. com or slow down the ramp up, it launched its own versions of cloud offerings in 2012 Open World. Sun MicroSystems â€Å"Millstone† Around the Neck Whatever be the underlying rationale for purchase of Sun MicroSystems, Oracle is now challenged to make th e whole acquisition viable. It now finds itself in the territory of hardware market that its sales team is so ill-equipped to sell.The only option it had was to turn the Sun hardware into Exadata, Exalogic and Exalytic Servers and try to hoodwink the customers into buying this â€Å"supreme† computing machines. Much to its chagrin, not many customers are biting this new set of baits. Dark â€Å"Cloud† Space For a long time – almost three years – Oracle made fun of Salesforce. com, Amazon and Microsoft – specifically for their cloud services. It positioned the Exadata and Exalogic servers as new cloud servers that could provide as much computing power as tens of commodity hosts from these vendors cloud offerings.However, around late 2011-2012, it became very clear to Oracle that Cloud hosting and cloud based multi-tenancy software are the future and it scrambled to buy as many Cloud services based companies as it could – examples are RightNow , Taleo, Virtue – all acquired within months of each other in 2011-12. Oracle needs to realize that just acquisition of a company by and in itself doesn’t position Oracle as a leader in that space – acquisition is just the start – Oracle thereafter needs to retain the talent in that company, invest and grow the company, integrate it seamlessly within Oracle’s other relevant product lines.Unfortunately for Oracle, these are also the areas where it has failed most of the times in the past. Grasping for straws Good news first, Oracle has not yet reached this stage yet – in this stage, very perceptible symptoms are – changing CEOs and executive staff in quick rotation and changing the product directions every so often. However, there is bound to be a moment, not in very distant future, when we will find that eople will become so weary of Oracle products that Ellison will be either dislodged by a hostile board or will leave on his own. He has essentially no succession plan in place except bunch of execs like Thomas Kurian or Mark Hurd who can stake their claim to the crown. Thomas is well respected within the company but lacks charisma and chutzpah of Ellison. Mark may not be as respected but has good experience of cutting costs – like he did at HP. Death KnellIn this stage, a company either slowly vanishes into irrelevance or is acquired or merged into another competitor or goes belly up. For the sake of hundreds of thousands of professionals using, preaching and earning their bread from Oracle Technologies, I just hope Oracle never reaches that stage. Out of hundreds of companies that passed through this stage and vanished into oblivion, only two companies have thus far ever recovered from this stage – Xerox and Apple. Once again, I am sincerely hoping that Oracle never reaches this stage.Will it be able to recover from this downward spiral? Oracle can arrest this dance towards its vanishing into obli vion – question that really begs for an answer is – will it have the honesty to first admit and then stop this march? First of all, Oracle should focus and determine its core strength and then focus on building up on those. There is no prudence demonstrated in draining money on acquisitions and then selling those companies at markdown, or worst, writing off the charge as a loss.It is about time Oracle give up its greed on squeezing more money out of its customer and first create products and value that customers will willingly play obscene amount of money for. References: http://finance. yahoo. com http://www. oracle. com http://www. nytimes. com/2010/09/22/technology/22oracle. html? _r=0 http://www. forbes. com/2001/10/29/1029orcl. html http://www. zdnet. com/oracles-customers-a-bit-baffled-by-fusion-strategy-says-report-7000011143/ http://www. networkworld. com/news/2013/011713-oracle-cloud-265922. html How the Mighty Fall: And why some companies never give in â€⠀œ by Jim Collins,

Psychology’s Classical Theorists Essay

In the field of psychology, Sigmund Freud, Alfred Adler, and Carl Jung, developed three distinct theories of personality that to this day, continue to be the foundations on which all modern psychological theories are built. All three of these remarkable men knew and worked with each other. When Adler and Jung praised Freud’s book on dream interpretation, they were invited to join Freud’s circle of peers, who met weekly at his home in Vienna, Austria (Engler, 2006). At these meetings they discussed new and groundbreaking aspects of psychopathology (Comer, 2008). Freud, Adler, and Jung are unequivocally the most influential figures in modern psychology (Comer, 2008). Freud’s concept of the id, the ego, and the superego, are the underlying factors that began all three schools of thought and that provide the foundations of modern psychology (Engler, 2006). Freud believed that the id had no contact with reality and worked on the pleasure principle and hedonistic wants, with no morality involved. The ego develops as children experience the demands and constraints of reality. It uses reasoning to make decisions. The superego is concerned with right and wrong, it is the moral compass, the conscience in each individual (Comer, 2008). Freud believed that people are unaware of the most important personality processes. Like an iceberg, only the small portion of the conscious mind is accessible and above the water. The preconscious, just out of reach, and the subconscious, deeply repressed, is below the water completely. These are the reason for most problems with behavior and the personality, according to Freud (Nystul, 2006). Freud also theorized that the personality was formed by early childhood experiences, called psychosexual stages (Engler, 2006). If a child’s basic needs are not being met during one of these stages, the child may become â€Å"fixated† or stuck in that stage. For example, if an adult smokes, he or she could be said to be â€Å"orally fixated. † According to Freud, infants at the oral stage use their mouths to explore their environment (Engler, 2006). Freud’s emphasis on sexuality is one of the main reasons why Adler and Jung disagreed with him. They thought that Freud put entirely too much emphasis on the libido and sexual energy in children. Freud and Adler met every Wednesday for eleven years (Comer, 2008). In 1911, Alder, along with eight colleagues, broke away from Freud’s circle to form the school of â€Å"Individual Psychology† (Engler, 2006). Adler’s theory differed from Freud’s in that it focuses on the person as a â€Å"whole. † The Adlerian term, individual psychology, refers to the human being as indivisible, as opposed to Freud’s view of an individual being, internally divided (Engler, 2006). For Adler, each aspect of the personality points in the same direction (Nystul, 2006). Adler saw how humans connect with one another, with family, with friends, with community, and with society as a whole. He believed that this interconnectedness is essential for an individual to develop and to thrive (Comer, 2008). Each person develops uniquely, according to acquired experiences, both past and present. The process starts at infancy, as children compare themselves to older children and adults, they experience feelings of inferiority (Engler, 2006). This is a normal reaction to the awareness of not being able to do as one pleases. These feelings motivate people to strive towards usefulness and to become contributing members of the family, the group, and the society at large (Nystul, 2006). Carl Gustav Jung, long an admirer of Freud, met him in Vienna, Austria in 1907, after Jung praised Freud’s book, â€Å"The Interpretation of Dreams† (Comer, 2008). At this historical meeting they talked for 13 hours (Nystul, 2006). Freud thought that Jung, twenty years his junior, was to become his heir apparent. In 1910, Jung did become the first president of the International Psychoanalytic Association (Engler, 2006). However, in 1914, Jung broke away from Freud, primarily because he disagreed with Freud’s view of sexuality (Nystul, 2006). Using his own theories, he then began the school of â€Å"Analytical Psychology. â€Å"Jung’s theory of personality divides the psyche into three distinct parts: the ego, consisting of the conscious mind, the personal unconscious, which contains thoughts, memories, and experiences that are not presently conscious, but can be, and the collective unconscious (Nystul, 2006). The collective unconscious could be described as a â€Å"psychic inheritance† (Comer, 2008). It could also be a type of reservoir of the human experience as a species. Yet, the individual is never conscious of its presence (Feist, 1985). Jung’s â€Å"Archetypes of the Personality† evolve from the collective unconscious. These are the persona and its shadow, the female anima and male animus, and the self. Jung felt that until balance could be found within these archetypes in each individual, the complete realization of the self could not be achieved (Comer, 2008). The son of a pastor, Jung had a great interest in spirituality and its effects on the personality. His studies and knowledge of eastern philosophy, yoga, and meditation have certainly had an impact on his theories and have contributed greatly to today’s holistic approach to overall health (Nystul, 2006). Jung’s theories and writings have had a major impact on contemporary thought in many areas such as art, music, and literature (Douglas, 2005). Jung also coined the term â€Å"synchronicity,† which can be defined as â€Å"meaningful coincidences† occurring in everyday life (Engler, 2006). Jung claimed that there exists a synchrony between the mind and the phenomenal world of perception in each individual. For example, thoughts of an old friend fill one’s mind in the evening. The next morning, that particular friend calls, or news about them is received, out of the blue. However, no physical evidence has been found to support this idea (Strogatz, 2004). Although Freud, Adler, and Jung had their unique theoretical differences, they also shared many commonalities. For instance, they all utilized hypnosis and dream interpretation as therapeutic tools to treat their patients (Comer, 2008). They also all agreed on the importance of early life experiences and the existence of unconscious processes (Nystul, 2006). In the field of psychology, Sigmund Freud, Alfred Adler, and Carl Jung, developed three distinct theories of personality that to this day continue  to be the foundations on which all modern psychological theories are built. In their day, these three men were on the cutting edge of the newest science of western civilization. If not for Freud, Alder, and Jung psychology would not have evolved into the field that it is today. ReferencesComer, Ronald, J. (2008). Fundamentals of abnormal psychology. (5th edition). New York, NY. Worth Publishers. Douglas, C. (2005). Current psychotherapies. (7th Edition). (pgs. 96-129). Itasca, Ill. F. E. Peacock. Engler, Barbara. (2006). Personality theories. (7th Edition). Boston, MA. Houghton, Mifflin Company. Feist, J. (1985). Theories of personality. New York, NY. Holt, Rinehart, & Winston. Nystul, Michael (2006). Introduction to counseling, an art and science perspective (3rd Edition). Boston, MA. Pearson, Allyn, & Bacon. Strogatz, Steven, H. (2004). SYNC: How order emerges from chaos in the universe, nature, and daily life. New York, NY. Hyperion. NOTE FROM AUTHOR: The only comments from my professor were about APA formatting, like margins, and double spacing the bibliography. No points were lost for this.

History of Vietnamese Diaspora

History of Vietnamese Diaspora Memory is another Country: Women of the Vietnamese Diaspora The author of the book is Nathalie Huynh Chau Nguyen and the Praeger publishers printed it in 2009. The author is a renowned scholar in matters affecting women in society, particularly those living in foreign countries. Currently, she is an ARC Australian Research Fellow serving at the Australian Centre.Advertising We will write a custom book review sample on History of Vietnamese Diaspora specifically for you for only $16.05 $11/page Learn More She holds a doctoral degree having won a common wealth scholarship to study at the University of Oxford. She has authored several books and articles and one of her bestselling books is the Vietnamese Voices: Gender and cultural identity in the Vietnamese Francophone Novel. The book was written in 2003 and went on to be nominated for an international award. Another book that she has written is the Voyage of Hope: Vietnamese Australian women’s narrative , which was published in 2005. Apart from books and other published materials, Nguyen has been engaging in online reviews whereby she has analyzed the writings and views of many scholars. The author takes a feminist approach whereby she reports some of the issues that women face in society (Nguyen 8). She notes that women are unable to realize their objectives and ambitions because of factors such as religion, male chauvinism, and defective social structure. She teaches that the individual should not be judged based on his or her gender because everyone has a unique capability, irrespective of the sexual category. Introduction The topic, Vietnamese Diaspora, is important in understanding some of the problems that foreigners encounter in other countries. Unfortunately, Vietnamese never left their land at will, but instead they were forced to vacate because of the escalating conflicts and continued disagreements over governance. The fall of Saigon and the subsequent takeover by the Co mmunist regime fuelled conflicts that made it unbearable for citizens to coexist peacefully. The topic is important in understanding the role of peace and peaceful resolution of conflicts because any confusion might lead to deaths and continued suffering. Nguyen undertook her study on the lives of Vietnamese living in other countries through ethnography whereby individuals are given an opportunity to narrate what they experience, as well as how they feel being refugees. Ethnography is one of the qualitative research designs that explore the cultural problem of a group. Through ethnography, Nguyen expresses the culture of Vietnamese graphically and in written form.Advertising Looking for book review on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Views of Nguyen Through the book, she proves that remembering is one of the most effective ways of explaining and expressing the past. Moreover, it is an imaginative wa y of dealing with any form of a loss in an individual’s life. In the world characterized by conflicts leading to forceful transfer of population, the use of the technique understanding people’s lives is considered effective. She requested the interviewees to give an account of their lives in foreign land. In particular, she interviewed forty Vietnamese women. In her analyses, she categorized issues into several subtopics, including divergent views of families, the importance of homeland, the return of Vietnamese, cross-cultural interactions, conflicts among various generations, and finally the unspoken issues that women encounter in their daily lives. The role of Vietnamese women in society has changed dramatically following the influences of the west. Studies show that women have always occupied inferior positions in Vietnam, with Confucianism being the major cause of women’s tribulations in society. For many years, women have been considered the sex objects me aning that their major role was to satisfy the desires of women, including preparing food and ensuring that all activities related to the home are conducted in time. Towards the end of the Sago dynasty, there was a shift in the roles of women, as a number of intellectuals called on the government and the society in general to consider giving women a chance to realize their potentials through instituting reforms that would give women an advantage in matters related to political, economics, and education. Christian missionaries played a critical role in ensuring that the government protects the interests of Vietnamese women while at the same time making sure that women are empowered through community projects (Ong and Meyer 45). This was at the turn of the 19th century when it was made clear that each person has a potential in society, irrespective of gender and economic background. In 1898, a reform movement was formed with the major aim of protecting the interests of women, whose ma in objective was to liberate women from the hands of men.Advertising We will write a custom book review sample on History of Vietnamese Diaspora specifically for you for only $16.05 $11/page Learn More Methodology Qualitative methods explain why a given pattern of events has taken place. On the other hand, quantitative methods explain what and when of a phenomena. Ethnographic research and phenomenology as approaches of qualitative research were appropriate in her study. Ethnography helps in the investigation of culture women. Phenomenology helped in investigating the realities of culture, as well as how it affects women as regards to their status in oversees countries Analysis This allowed women to participate fully in the revolution with their interest being forcing their way out in education and economics. The formation and subsequent leadership of the Communist Party in the country allowed women to take up positions in the government, as the party insis ted on gender equality. Before the introduction of the western ideals in the Vietnamese society, women in the country were expected to respect the Confucian laws, which are known to pin down the contributions of women in society. The Confucian laws tend to set up a certain hierarchy with an aim of enforcing obedience that is based on an individual’s age and sex. Based on the traditional law, old people would definitely have the most powerful positions whereas the youth, particularly women, were expected to occupy the least positions in the social ladder. A married woman was to obey the husband and other men in the family, including her own son when the husband dies. This proves that the power of women was very limited to an extent that a woman had no power to negotiate for her own marriage, but instead the parent was expected to do so (Stevens 54). In fact, the family had the right to sell their daughter to any stranger provided adequate resources were given out. Fewer women held positions of influence when compared to men who had all the rights to inherit property, divorce, pursue a course of their choice, and engage in politics Towards the end of the 19th century, the Saigon dynasty failed to protect the country from foreign aggression, paving way for the western missionaries who had an enormous influence on the lives of Vietnamese women. Western traders inserted too much pressure on the Vietnamese society to accept change, with political intervention from western powers playing a role in shaping the local activities in the country. Through this, urbanization was realized, which led to internal unrest. Missionaries combined efforts with other Vietnamese reformers to convince the government that the reason for backwardness was the low status of women who had no education (Eberhard 78).Advertising Looking for book review on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fall of country’s leadership led to the formation of the communism, women have continuously enjoyed their freedoms, even though male chauvinism and defective policies continue to hamper their achievements. The government has always been under pressure from local and international activists, who are mostly from western countries, to allow women to undertake courses that would allow them to compete favourably in the global market. Before the 20th century, many women were encouraged to undertake courses that are feminine in nature, including nursing and secretarial related courses. This means that women would not have an opportunity to undertake science related courses in institutions of higher learning, as society had already determined certain courses for them (Zhang 89). In the 20th century, women in the western societies forced their governments to provide mechanisms through which they could study sciences, particularly medicine, in the institutions of higher. This urge spread out to parts of Vietnam, with local pressure groups fighting for the rights of women calling on the government to come with measures that would ensure women study sciences ion universities. Before this, the standards for enrolling in the sciences courses were very high consequently locking out many young women with an ambition of studying medicine. In the United States and various parts of Europe, the government came up an affirmative action in education that would give women an advantage to study sciences (Stevens 76). Eberhard, Wolfram. A history of China. Berkeley: University of California Press, 1987. Print. Hoyle, Richard. Research methods in social relations, Wadsworth, Fort Worth, 2002. Print. Nguyen, Nathalie. Memory Is Another Country: Women of the Vietnamese Diaspora. Santa Barbara, Calif: Praeger, 2009. Print. Ong, Nhu-Ngoc, and Meyer, David. Protest and Political Incorporation: Vietnamese American Protests, 1975–2001. Centre for the Study of Democracy, 4.8 (2004), 89-95. Print. Stevens, Keith. A Jersey Adventurer in China: Gun Runner, Customs Officer, and Business Entrepreneur and General in the Chinese Imperial Army. 1842-1919. Journal of the Hong Kong Branch of the Royal Asiatic Society, 32.1 (1996): 79-112. Zhang, Zhan. â€Å"Modernization of China†. Asian Social Science 6.4 (2010): 154-159. Print.